As part of the internal team at Thermo Fisher Scientific, we developed a bold, modern visual identity for the ALPS 5000 that reflects the precision and innovation behind the instrument. We focused on creating a seamless, user-centric experience—delivering a clean and intuitive interface that supports scientific workflows while reinforcing the brand’s leadership in lab automation.
Brand
Thermo Scientific
Role
Web Design III
Services
Graphic Design, Video Editing,
As part of the Thermo Fisher Scientific team, we led the development of a refined visual and digital identity for the ALPS 5000—an advanced microplate sealing system. Our goal was to reflect the instrument’s precision and reliability through a clean, modern aesthetic while delivering a seamless and user-friendly experience tailored to scientific professionals.
Designing a brand experience that resonates with both seasoned lab technicians and new users.
Ensuring the digital interface and marketing materials perform consistently across global platforms and devices.
Balancing a technical product story with a visually engaging presentation.
Establish a distinctive and professional visual identity aligned with Thermo Fisher’s brand standards.
Create an intuitive user experience that supports lab efficiency and product clarity.
Elevate the product narrative through compelling visuals, interface design, and motion graphics that highlight the ALPS 5000’s capabilities.
We began by conducting in-depth research on the lab automation market, analyzing competitors, audience needs, and the broader scientific landscape. Our goal was to ensure the ALPS 5000 stood out visually and functionally across all marketing and digital touchpoints.
Concept Development –
Explored initial creative directions for the product’s visual identity, including moodboards for packaging, motion language, video storylines, and product imagery. Special attention was given to aligning concepts with Thermo Fisher’s brand standards while highlighting the technical precision of the ALPS 5000.
Design Execution –
Created high-fidelity visuals and prototypes across key deliverables:
Video edits demonstrating sealing performance and interface walkthroughs
Product hero images for web and collateral
Header graphics optimized for responsive web design
Packaging layouts focused on clean labeling and shelf impact
Motion graphics to convey key functionality and ease of use
Implementation –
Brought all creative assets to life across digital, print, and video formats. Integrated motion design into product videos and web content, packaged visuals into launch-ready formats, and collaborated cross-functionally to ensure consistent execution across departments.
Final Testing & Launch –
Performed internal reviews, stakeholder feedback sessions, and platform testing to ensure every asset—from video to product images—delivered a seamless, high-impact user experience. Final materials were optimized for performance, accessibility, and global distribution.