We created the “Discovery Awaits You” campaign to elevate awareness and drive engagement for Thermo Scientific™ Microtubes—trusted lab essentials engineered for performance, purity, and consistency. Through a combination of motion graphics, digital assets, and engaging headlines, the campaign aimed to reintroduce these high-utility products as critical tools in the pursuit of scientific discovery.
Brand
Thermo Scientific
Role
Web Designer III
Services
Graphic Design, Video Editing,
Positioning a common lab consumable as an exciting and essential tool in the broader research workflow.
Standing out in a saturated market with minimal visual differentiation between products.
Balancing technical accuracy with creative storytelling to build emotional connection and brand recall.
Reframe Thermo Scientific Microtubes as enablers of breakthrough research, not just lab basics.
Create an aspirational visual identity that captures the spirit of discovery in every lab.
Develop campaign assets for digital, social, and internal enablement—supporting both awareness and conversion.
Incorporate motion design and rich visuals to highlight microtube features like purity, clarity, and reliability.
The “Discovery Awaits You” campaign was launched across multiple digital touchpoints, including paid media, organic social, and internal sales enablement platforms. Creative assets received high engagement across global regions, with increased click-through rates and product page visits. The campaign helped reposition microtubes as vital components of the research process, sparking renewed interest among lab managers and procurement teams. ThermoFisher Scientific teams adopted the campaign visuals for trade show booths, email kits, and digital collateral—extending its reach beyond the initial launch.