As part of Thermo Fisher Scientific’s creative team, we developed a visual campaign celebrating Earth Day by highlighting the energy-efficient design of the TSX Universal Series ULT Freezers. The initiative focused on showcasing the sustainable benefits of the product line while aligning with Thermo Fisher’s commitment to environmental responsibility and scientific innovation. Our work combined product storytelling, motion design, and clean visual aesthetics to engage a broad scientific audience.
Brand
Thermo Scientific
Role
Web Designer III
Services
Graphic Design, Video Editing,
Communicating complex technical benefits—such as energy efficiency and low environmental impact—in a visually simple, compelling way.
Appealing to both seasoned lab professionals and sustainability-conscious younger audiences.
Creating campaign assets that perform consistently across web, social, and email platforms.
Develop a visually distinct and environmentally focused campaign identity that reinforces the TSX ULT Freezers’ sustainability message.
Create intuitive and engaging product visuals, including motion graphics and product imagery, that highlight Earth Day relevance.
Enhance the campaign’s narrative through video editing, product photography, and animated headers that bring the eco-conscious message to life.
The Earth Day campaign successfully elevated awareness of the TSX Universal Series ULT Freezers as a sustainable cold storage solution. Through a unified suite of creative assets—including motion graphics, video edits, email headers, and product imagery—we communicated the freezers’ energy-saving advantages in a compelling and accessible way.
Engagement across digital platforms increased, with strong performance in campaign click-through rates and product page visits during the Earth Day window. The cohesive visual identity not only reinforced ThermoFisher’s environmental commitment but also positioned the TSX ULT Freezers as an essential tool for labs prioritizing sustainability without compromising performance.