FUNDAMENTALS creative campaign

We developed an interactive digital brochure to showcase ThermoFisher Scientific’s line of Environmental Chambers—engineered for stability, precision, and compliance in controlled lab environments. This brochure serves as a rich, self-guided resource for prospective buyers and internal teams, integrating immersive product visuals, key feature highlights, and easy-to-navigate modules that mirror the user experience of a modern product page.

Brand

Thermo Scientific

Role

Web Designer III

Services

Graphic Design, Video Editing, 

FUNDAMENTALS
TOOLS

CREATIVE CONCEPT

Challenges & Objectives

/ Challenges

Translating highly technical product information into digestible, engaging interactive content.


Creating a modular design system that performs seamlessly across desktops, tablets, and mobile devices.


Balancing scientific rigor with visual storytelling to keep users engaged and informed.

/ Objectives

Deliver a fully interactive brochure that enables users to explore product benefits, specifications, and applications at their own pace.


Elevate the brand’s digital presence with a polished, modern interface that supports both sales and education.
Use multimedia elements—including motion, rollover states, and embedded video—to bring static product information to life.


Drive product inquiries and support the field sales team with a shareable, web-based resource.

Fundamentals-Slideshow-3
Fundamentals-Slideshow-2
Fundamentals-Slideshow-1
Fundamentals-Slideshow-4
Fundamentals-Slideshow-6
Fundamentals-Slideshow-7

The OUTCOME

The Environmental Chambers Interactive Brochure launched as a key digital asset in the lab equipment portfolio and is now used globally across sales, marketing, and partner channels. It has improved customer engagement by allowing users to interact with chamber models, explore internal layouts, and access certifications with ease. Early performance metrics show increased time-on-page, higher click-through rates on product CTAs, and positive feedback from sales teams leveraging the brochure during demos and client meetings.