This project focused on transforming a technical white paper on the Solaris Orbital Shaker into an engaging, digestible motion graphic. The goal was to repurpose long-form content into a dynamic, visually-driven format that could reach a wider digital audience—especially on web, social, and sales platforms—while still communicating the product’s key innovations, reliability, and versatility.
Brand
Thermo Scientific
Role
Web Design III
Services
Graphic Design, Video Editing,
Our team was tasked with developing a motion graphic that distilled the most compelling insights from the Solaris white paper. The animation needed to simplify complex technical content, highlight the shaker’s differentiators (such as precision control, robust design, and flexible platform options), and keep viewers engaged from start to finish.
Condensing highly technical material into a 60–90 second narrative without oversimplifying
Maintaining scientific credibility while adopting a more visual and engaging tone
Designing motion graphics that reflect the quality and performance of the Solaris Shaker
Coordinating across teams to ensure product, legal, and brand alignment
Delivering various media outputs optimized for different channels
Make the white paper’s content more accessible and shareable
Increase engagement on digital channels by providing a video-forward asset
Reinforce ThermoFisher’s thought leadership in lab shaker technology
Support the sales team with a versatile, top-of-funnel education tool
Drive traffic to the full white paper download and product detail page
The motion graphic successfully brought the Solaris Shaker’s white paper to life, translating dense product data into a sleek, science-forward animation. It was deployed across the Thermo Fisher website, social channels, and email campaigns, increasing video engagement rates and time-on-page metrics. Feedback from the product marketing and sales teams was highly positive, with the asset now serving as a template for future white paper-to-video conversions.